Alex Morrison is a Content Marketer & Strategist. She is passionate about helping other online, service-based entrepreneurs achieve success in their own businesses through the strategic creation of content and systems. She is a Mother of two young boys, and has built a successful business that allows her to spend time with her children and pursue her own interests. She is based in Halifax, Nova Scotia and is the Founder of Malamax Content Marketing.
My name is Alex Morrison. I’m an entrepreneur and Mother based in the beautiful city of Halifax. I’m the Founder of Malamax Content Marketing, which is an online business that works with clients from around the globe.
I left the corporate world back in 2014 when I was expecting my second child, and plunged into the world of entrepreneurship. After 10 years in sales and 5 in digital marketing, to put it bluntly, I was simply done working 60+ hours a week building someone else’s empire. I come from a family of sales people and entrepreneurs so I have been lucky to have role models and a built-in support system around me.
My business has changed significantly since opening its doors, and we now specialize in content marketing and provide marketing virtual assistant services. My core beliefs are that strategy, content, systems, and relationship-building are what businesses need to thrive in today’s marketing landscape and that is exactly what my business provides.
I’ve been a passionate writer my entire life, so the demand for content has allowed me to use my passion alongside my business. Digital and social will continue to evolve, but the demand for content isn’t going to change anytime soon.
On the personal side, I am a Mother of two young boys. When I’m not working, you can usually find me playing taxi or at the pool with the kids. I feel blessed every single day to live a life I have designed.
What are you most proud of professionally?
Having the courage to start my own business. Fear has held me back for so long. Business ownership is not for everyone, but I think we can all appreciate that feeling of fear and recognize how it affects the choices we make. When we are able to embrace faith above fear, it changes everything.
What was your greatest stage of growth? What made it a shift for you?
My biggest change was in 2016. I finally figured out how to attract my ideal clients, and this is something I have rolled into my service offerings through content marketing. When I looked at my earnings from 2017 compared to 2016, I realized I had doubled my invoicing. But, it was because of the shifts I made in 2016. It took a full year to realize and experience the benefits of the shifts, and that is such a major lesson in itself. Change takes time, and you need to create the strategy, do the work, and give it time to either succeed or fail before making further decisions.
What were your priorities and how did they help you overcome some of the struggles you've faced? What motivated you to make the choices you've made?
My main priority has always been my children. Since becoming a Mother nearly 9 years ago, it's directed everything I do. I think it's very hard for Mothers to climb the corporate ladder because of their commitments to their families. In my experience, being unwilling to travel made it nearly impossible to gain traction in Atlantic Canada's corporate culture. I decided that if I couldn't find my ideal job, I would have to create it. It wasn't easy. I made a lot of sacrifices and far too many mistakes along the way, but it was temporary pain for long-term success. I'm still learning and improving every day, and still making mistakes. But you can't grow without risk and that is something I have come to learn and appreciate.
How have you recovered from fractured professional relationships? What uncomfortable truths have you learned about yourself in those experiences?
I learned the hard way that I was a people-pleaser. After working in sales for over a decade, I was trained to say "Yes" to everything and just figure it out later. As a business owner, this simply does not work. You need to learn to say "No" to things that don't serve you, and to things you know someone else could do better. Really owning my skill-set and getting comfortable telling people what they needed to hear, versus what they wanted to hear, has been a game changer for me in both my personal and professional life.
Entrepreneur, Sales Funnel Expert, Content Marketing Specialist, Blogger