Dana Lloyd

Keynote Speaker, Leadership Coach & Author

Dana Lloyd is the founder of Dana Lloyd Leadership. She is a Leadership Coach & Consultant who partners with Business Leaders & HR Teams to develop current and emerging leaders to create exceptional results. She provides professional development through consulting, coaching, training and speaking to inspire people to be leaders in their lives and work places. She is also a recent author Soul Prescription 101 Ways to Find Joy, Meaning & Fulfillment.


I am a Maritimer who moved "back home" from the Toronto area to raise my family for a better quality of life and to be closer to family. My own journey to reconnect with my roots launched me on a path of building a life of fulfillment in New Brunswick.

What are you most proud of professionally? And who or why?

I am proud of the trust that I build with my clients. That is the best compliment a client can pay me. My goal is always to provide as much value as I can to help them grow.

I am also proud of becoming an author launching my first book called Soul Prescription 101 Ways to Find Joy, Meaning & Fulfillment. This has been a long time dream. The process taught me that I need other people to help me reach my potential. This was a large project to walk across the finish line. You cannot do anything alone.

What's your vision for Atlantic Canada in 10 years? What’s our biggest opportunity now?

Our biggest opportunity is to promote ourselves. Show the world the best of us.
I purposely moved back to New Brunswick to spend more time with family and to enjoy a better quality of life. I want to see a strong Atlantic Canada.

The vision that I see for Atlantic Canada is more leaders emerging to promote Atlantic Canada as a place to do business and making it easy for people to do business here. I moved home hoping my children will have opportunities here so they too can enjoy the same lifestyle I grew up with. 

What's your favourite or most read book or podcast? Now or at each of your greatest stages of growth?

Two of my favourite books (professional) "The 21 Irrefutable Laws of Leadership" by John Maxwell. I refer to this a lot in my leadership training and speaking. I also recommend it frequently to leaders.

A personal favourite is Eckhart Tolle's "A New Earth: Awakening to your Life's Purpose." This was a life changing book for me and changed how I viewed life in general.

Two podcasts that I listen to are The Tim Ferris Show  for business and leadership and Oprah's "Super Soul Sunday" because I love the learning around leading a fulfilled life.

What's your deepest learning from this past year? How did/will you apply it?

Writing has taught me a lot about life, especially, trust. When you live in a state of great expectation, things will show up on the page and in life, if you don't edit it before it arrives.

Who's inspired you, directly or indirectly? How have they inspired you?

I am inspired by people who are authentic, the people who willing to put themselves out there, to show the world who they are. I have come to realize the more authentic and vulnerable you are, they more success you have.

What would you have done differently?

I wish I would have had more courage to act on my dreams sooner even if it meant failing more. There is so much learning that comes from your losses. You miss the opportunity to grow if you try to get everything "right."

What are the principles you live by?

The 2 greatest principles I live by are: to love yourself unconditionally and to be authentic - 100% yourself.

 How have you recovered from fractured professional relationships?  What uncomfortable truths have you learned about yourself in those experiences)?

What I have learned from fractured professional relationships is to lean in with more understanding about a situation. Explaining or defending doesn't help. Ask questions to see where the other person is coming from. Lead with more understanding and empathy, not more information.

The uncomfortable truth I learned about myself: I was afraid to have difficult conversations. There is always room for growth in this area. It is a practice.


Keynote Speaker, Speaker, Leadership, Coach, Executive Coach, Author, Consultant, Hockey Player, Golfer, Baker, Mom, Mentor, Gardener

Dana Lloyd